I’m adding this to my list of things I’m throwing at friends and family that think I can upload a word document to Amazon slap a 99 cent price tag on it and quit my job.
Before we get to the nuts-and-bolts, it’s time to slay a zombie meme. Much of the noise on this issue springs from conflating two concepts, namely price and value.
Authors often say something like, “My book is worth more than a coffee.” Or publishers might say, “A movie costs $10 and provides two hours of entertainment. Novels provide several times that and should cost more than $9.99.”
Price and value are two different things. From Wikipedia:
Economic value is not the same as market price. If a consumer is willing to buy a good, it implies that the customer places a higher value…
View original post 1,285 more words